https://www.nityadholakia.com/about daily 0.75 2025-05-26 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/9f9eb695-be93-46a7-8feb-825074c430e2/FullSizeRender.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/5be660fc-d398-4302-8b7c-e1ef38077414/skills+library.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624995985538-KY2TDO6QMP8T4Z2J34DT/Dance+portrait.jpg About https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624996357547-D4ZOKUU9UX5NHSIOEGVA/Screen+Shot+2021-06-29+at+12.49.43+PM.png About https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624996394084-Q5U4GU2C0HIZ601PJCEV/Screen+Shot+2021-06-29+at+12.50.30+PM.png About https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624996507383-GZCTPRB40BW3ZIWW61AU/Taj%252BPic.jpg About https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624996568522-TLS471OJ2Y8DDCX53NA7/Screen%2BShot%2B2021-06-29%2Bat%2B12.48.56%2BPM.jpg About https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/e7a037c8-9792-43a8-a438-8173cc89bf1d/Screen+Shot+2021-06-29+at+12.48.36+PM.jpg About https://www.nityadholakia.com/ochiking daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1631547525935-J1VO9GPVYUIGBMXF0O8U/Hiking+Straight+Mockup.png OCHiking The Orange County Hiking Club, is a charitable 501(c)(3) nonprofit which exists to promote physical, mental and emotional wellness through connection with nature. In addition to outdoor recreation for members, OC Hiking Club nurtures stewardship that protects trails for future generations. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1630902219643-GNLTYLQ3A79CH6BQUV7C/Screen+Shot+2021-07-05+at+2.42.23+PM.png OCHiking - Make it stand out Pragti Narang (top left), Me (top right), Laura Yang (bottom center) https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1629742107016-OWZGR3LZNF4C1WKLOQ1T/Survey+Questions.png OCHiking - Make it stand out Our initial approach was to understand user thoughts on hiking itself through surveys and interviews, asking questions about their hiking habits and environmental values. We quickly realized that user insight on the OC Hiking Club’s current website will be most valuable in our redesign. Regardless, it was nice to see that so many people from around the world align with the mission to connect with nature and keep our trails clean. This brought passion to our work. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1629744341882-88OENO54C32UVY8AWQX6/OC_Hiking_Heuristic+Evaluation+%281%29.png OCHiking - Make it stand out By doing redline annotations and a heuristic evaluation about aesthetics, content, navigation, and efficiency, we were able to identify the potential shortcomings of the site’s design and became eager to see how this affects the users experience. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626816631711-M6KDWAEWPRBI2JDIDS1U/Screen%2BShot%2B2021-07-07%2Bat%2B10.55.42%2BAM.jpg OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1629744233925-CRAEAA2FZB8M2VF7F36Z/small+user+1.png OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1629093161668-FJDTXBDKU79ZTWWY6YJ1/Hiker+person.jpg OCHiking - As UX Designers, it is important to put a face and persona to our work. We created this hypothetical character, Kelsey, to serve as our North Star. Meet Kelsey! Our inspiration for this redesign! She is a 33-year old teacher who just moved from San Diego to Orange County. Hoping to connect with other “hike-minded individuals”, she finds the OC Hiking Club through Facebook, but when she visits their website, she assumes it is inactive due to the outdated look of the website. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628628769308-B5A1BXOCWBGCQQIAOXMM/small+user+2.png OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1629745171383-YJOK3NIRDQPOR3WZ0W0N/OC_Hiking_Affinity.jpg OCHiking - Make it stand out Immediately after conducting a total of 6 user interviews, we jotted down notes from each conversation using Miro (each color represents a different user). After all of the notes were written out, we gathered as a team and created “piles” of related sticky notes and then assigned a group title for each cluster. By doing this we got a holistic view of our users’ persona, habits, pain points, and desires. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626816708300-0HP8YXWUMD4RF15I6JBM/Trail+Blazers+-+Copy+of+Feature+Prioritization+Matrix.jpg OCHiking - Honing in on Our Goal Though there were many user call outs to address in the redesign, we wanted to focus our efforts on tackling three main problems Colors and overall feel of the website Lack of information hierarchy Little user control with donations - fixed amounts only https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1630015110365-WBQW4LMXWIW72KLJ4OJO/Trail+Blazers+-+OC+Hiking_Empathy+Map.jpg OCHiking - Make it stand out From the user tests we recorded what the user felt, said, thought and did on an Empathy Map. Empathy Mapping is a tool that I love utilizing to analyze what the user needs and brainstorm what potential solutions can be offered to tackle the problem. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1630012190714-Y7SMTHDAR185CK0HODWS/Trail+Blazers+-+OC+Hiking+Card+Sorting.jpg OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1630921270449-BWP2NCGN7HA56TVNQJXR/User+Flow+-+Donation.png OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627931410161-N97F44RH0XF41E99PC84/Screen+Shot+2021-08-02+at+12.09.41+PM.png OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625700164164-YXSHG3V2YCS1CY0ZINB1/Jul-07-2021+16-22-03.gif OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626817791512-WCUOEJ7I5AKE5YOFBDM0/Screen+Shot+2021-07-07+at+4.30.44+PM.png OCHiking OC Hiking club’s current logo is inconsistent across their social media, which can confuse the user. So we took the liberty to unify all of that. Shout out to my team member, Laura Yang, who spearheaded the logo design. Laura has a graphic design background and was a wonderful asset to our team! Once you’re done here, feel free to give her portfolio a visit too https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626817948083-LQYEZETBUR3WFIAWW7BD/Screen+Shot+2021-07-07+at+4.39.50+PM.png OCHiking - To best create a consistent, responsive design transition between desktop and mobile version with ease, I utilized the layout grid feature. Desktop - Macbook Pro - 1440x900 pixels - 12 column grid Mobile - iPhone 11 Pro - 375x812 pixels - 4 column grid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626817989237-HCABUATPCSD0XQFHL1I9/Screen+Shot+2021-07-09+at+5.27.17+PM.png OCHiking - Make it stand out Throughout many stages of ideation and development, we kept on improving the site’s aesthetics and functionality. Every step of the way we had our questions and concerns, but we were able to figure it out as a team and move on quickly. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625877431555-I34ARQ45RGU1SJA530W5/Finale+Hiking.gif OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625896461872-3HA6IB78V4WOR3B0QKWQ/Hiking+Animation.gif OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628640009313-U63AONYE1X4TWYYYW6O1/Screen+Shot+2021-08-10+at+4.59.09+PM.png OCHiking - During the usability testing of our redesigned website, we got some positive feedback on the overall vibe and feel of the site. There were of course some things that not up to users standards, thus they were not up to our standards. So we continued to iterate. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625897809269-N02ZE74PMQK8VCSV0MPZ/Screen+Shot+2021-07-09+at+11.13.34+PM.png OCHiking - Make it stand out On the donate page and hikes page we found that users took some time to find the information that they were seeking since they needed to scroll around. To bring ease to the user, we made iterations to both pages to ensure that all important info is above the fold. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625897976440-EGBMFB7B6ZCFCNO8FPBL/Screen+Shot+2021-07-09+at+11.19.18+PM.png OCHiking - Make it stand out Users were confused on whether the progress bar indicated what they have completed or where they are in the process. So we iterated and included a check mark for completion and a larger circle to show what page they are on. We also included an email section for the user to easily receive a receipt for tax purposes. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625897136730-OB974X4GIL06ZYMCP0LE/top+nav+iteration.gif OCHiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625898379584-EXWO86N6VGEAKD36RQ9Z/Final+hiking.gif OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1630922285854-SQCEO4RQI0DC2G841DDV/whistlingwoods_dandeli_treck.png OCHiking - Takeaways Working in a group is the best way to grow as a designer. Listening to user needs, learning from teammates and leaning in to your strengths can create a beautiful experience for users Next Steps Continue to reach out to our stakeholders Perform A/B testing on donation flow Measure KPIs on donation amounts, comparing old and new version of the site https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366453116-2CME6O5EKQO6ANHXSDF8/another+discover+icon.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366479127-LK3GQFI1MCI8C5RDFXMW/define+icon.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366503579-0N74EG1A1M98ITNKNCSY/design+icon.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366528341-8ID0BPT565TOOZDKH4K4/another+deliver+icon.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627936428956-CTI0DYE8EAFQONM06MN6/MYtinerary+Final+Mockup.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627936490082-3HS8A2ARXTUTM78CJIEO/img_DOL+copy.png OCHiking https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/6bc7dc3f-e352-48f9-ba97-9c1a5e3660a4/Screen+Shot+2021-08-02+at+11.59.09+AM.png OCHiking To ensure all ideas were seen and heard, each team member sketched out their vision of what the new design would look like.  We focused on the home and donation page when sketching as they were the most high-traffic areas that were in our redesign scope. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/2bb16e6b-12df-4403-8cde-c372582f0eb7/Screen+Shot+2021-08-02+at+11.59.22+AM.png OCHiking To ensure all ideas were seen and heard, each team member sketched out their vision of what the new design would look like.  We focused on the home and donation page when sketching as they were the most high-traffic areas that were in our redesign scope. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/a83266fb-290e-49e4-92a0-651b10ed2369/Screen+Shot+2021-08-02+at+11.59.34+AM.png OCHiking To ensure all ideas were seen and heard, each team member sketched out their vision of what the new design would look like.  We focused on the home and donation page when sketching as they were the most high-traffic areas that were in our redesign scope. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/81fc6036-b97a-4258-bb71-0f07d36e2727/Screen+Shot+2021-08-02+at+11.59.47+AM.png OCHiking To ensure all ideas were seen and heard, each team member sketched out their vision of what the new design would look like.  We focused on the home and donation page when sketching as they were the most high-traffic areas that were in our redesign scope. https://www.nityadholakia.com/home daily 1.0 2025-05-27 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/01ace8c6-4c20-49cf-b326-0d3d71db9b1f/Oneviewer+Mock.png Home - Roche Diagnostics navify Digital Pathology How might we design workflows to provide users a seamless transition into digital pathology... UX Design | UI Design | Information Architecture https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/f25338b6-0bf9-4167-9cdb-78534aa66399/2012ea41d15.jpg Home - Torrid Holdings, Inc. Mobile & Website Redesign How might we improve customers browsing and shopping experience... UX Design | UI Design | UX Research https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/c7ebf9ea-56db-4b37-aae5-48c3def0b988/Case+Overview.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/63369b00-e644-489a-9dcb-5101da94b7c1/Figma+Reorg.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/7ab2889c-98db-4c06-8e41-3c3939894d32/Site+Map+%26+Journey+Mapping.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1624946382741-6Q421JU4HK250E1GNC9L/img_Hiking+copy.png Home - OC Hiking Club Mobile & Website Redesign How might we improve the donation flow to provide the user more control... UX Research | UX Design | Information Architecture https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627689631949-W15PH3BMKR1LKCHHX1TB/MYtinerary+Final+Mockup.png Home - MYtinerary Mobile App Case Study How might we help users have a hassle free experience while planning a personalized itinerary... UX Research | UI Design | Interaction Design https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625674848935-5D5L9LYR49OE9UTUB78A/DOL+Mobile+Mockup.png Home - U.S. Department of Labor RWD & IA Case Study How might we create a welcoming and informative website without overwhelming the user... UX Research | Responsive Design | Information Architecture https://www.nityadholakia.com/dol daily 0.75 2025-05-26 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625263032142-8DNDVCX9MA4X9GOB206V/untitled-project%402x.png DOL The Department of Labor is a U.S. government agency with a mission “to foster, promote, and develop the welfare of the wage earners, job seekers, and retirees of the United States; improve working conditions; advance opportunities for profitable employment; and assure work-related benefits and rights.” https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1633476658675-510O1RHOYKD58ITS7A1I/User+persona_Betty.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628629681660-ORAUTXSLNSN7G5JQ03ZK/Screen+Shot+2021-08-10+at+2.07.03+PM.png DOL - Make it stand out Original Site: Redline Annotations Through the eyes of Betty, I navigated throughout to get an idea of what we are working with. It was clear to see that the navigation was a bit overwhelming at first glance. Top Navigation is definitely a valuable element for users as they navigate throughout the website, so I knew it was something to revisit during Guerrilla Testing https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625254222898-UE73GGNSPZ3B1GCVBATE/user+quotes+pre_dol_img.png DOL - User Research After analyzing the website and typical user path of the DOL, a user testing plan was created collaboratively, with two other designers (due to the sprint timeline, we were asked to combine forces for interviews and user tests). The objective of testing was to study the users thoughts while navigating the site. 6 users were asked to complete 3 tasks: Find out what is the legal time period for maternity leave. Find out what is the minimum wage in CA Follow the DOL on Instagram https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628629806954-J7ZJX0HQ2HBYS8O1PIUI/Screen+Shot+2021-08-10+at+2.09.51+PM.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628629882123-XKS5539LVGCE6W6TCIEK/Screen+Shot+2021-08-10+at+2.11.04+PM.png DOL - Key Takeaways (Post-Testing) Main Navigation > Topics Focus of the redesign “Topics” text is clickable, but not apparent in current design During the first round of usability testing, “Topics” was the most visited tab and the highest pain point due to the lack of categorization General Current typography lacks a hierarchy Users found the font too small throughout the navigation Main navigation bar can be better spaced out https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628629962847-GNLWD32BGF2YZ4ERVOIR/Screen+Shot+2021-08-10+at+2.12.09+PM.png DOL - I Like, I Wish, What If This is the I Like, I Wish, What If method, which maps out user thoughts and desires. The red dots indicate each designer’s opinions on what they find most important to tackle in the redesign. Based on the votes, we collectively decide on what features to prioritize. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628640776895-DECG7X0WLXB3LTA2N747/Screen+Shot+2021-08-10+at+5.11.56+PM.png DOL - Feature Prioritization Matrix We then separated the main notes into a feature prioritization matrix, which helped us evaluate what is a high priority for both the user and the Department of Labor. Anything in the high-high quadrant would be our first course of action in the redesign process. This is a great tool to determine a scope that is feasible within the design sprint and one that is impactful for both the user and stakeholder. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628631304387-Y4FL4Z2GZE5SZ4M4MN1Y/Screen+Shot+2021-08-10+at+2.34.43+PM.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628631707141-BNRTAT22QFHLK58SKX4K/Screen+Shot+2021-08-10+at+2.41.31+PM.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628632800813-6TNKC97IWIHMIPO43BU7/Screen+Shot+2021-08-10+at+2.59.44+PM.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626816026837-QZFW660ACXRN7W5TDM39/Style+Guide.png DOL - Make it stand out Using user insight, a mood board, color accessibility checker, and my coffee maker, I developed this style guide for my redesign. My main goal was to create a more warm and welcoming feel through clean, mellow blues and modern and comforting tones of orange. *Note: I updated the main CTA button colors from orange to blue because the initial color that I chose did not pass the accessibility test https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625258959050-J5L4MN5N5YW07U8N55ZC/grids_dol_img.png DOL - To best create a consistent, responsive design transition between desktop and mobile version with ease, I utilized the layout grid feature. Desktop - Macbook Pro - 1440x900 pixels - 12 column grid Mobile - iPhone 11 Pro - 375x812 pixels - 4 column grid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628632884754-EYZ8GMRNYI9OVOF5SP2T/Screen+Shot+2021-08-10+at+3.01.10+PM.png DOL - Mid/Hi-fidelity User Testing To assess my lo-fi iterations and UI design decisions, I conducted 5 more usability tests with the High Fidelity Prototype. Users were asked to think out loud as they complete the following tasks: Find the DOL’s social media Find the Family and Medical Leave Act Go to the News section and look for more news Where would you go to learn more about the DOL? Find the address and phone # of the DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626816099244-ISM1FIPFS96J6YZ44PVK/peer+feedback_dol_img.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628633068777-CK14O5XWF5IHX805NZSM/Screen+Shot+2021-08-10+at+3.03.59+PM.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628633758528-3TA2WYDIQ8CLHHL5FFH1/Screen+Shot+2021-08-10+at+3.15.30+PM.png DOL - Make it stand out A user asked: “is featured stories and news the same thing?” It in fact is not the same thing but the confusion is completely understandable, so I chose to combine the two sections and give it a new title: Articles and News. Now, the user has one place to go if they are seeking current information! https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626755221812-PH2FXG2D3ZR77N0DHN1O/DOL+Animations.gif DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625420760889-D5COKHJEMU65B4ABM1AU/final_dol_img.png DOL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366453116-2CME6O5EKQO6ANHXSDF8/another+discover+icon.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366479127-LK3GQFI1MCI8C5RDFXMW/define+icon.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366503579-0N74EG1A1M98ITNKNCSY/design+icon.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366528341-8ID0BPT565TOOZDKH4K4/another+deliver+icon.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627932853630-YVG1A9DBSKFH075WOR4B/img_Hiking+copy.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/c37e5b5b-e312-4ea0-a30e-dd571b1d1167/2012ea41d15.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/956f8eaa-5bb4-40c1-90a1-7b6f0195e71e/Screen+Shot+2021-08-02+at+10.03.02+AM.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/95b028b2-b220-406c-871a-ab2f902683c5/Screen+Shot+2021-08-02+at+10.03.13+AM.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/ce8e9a80-383f-45b6-9b54-aeb1b32bb5ba/Screen+Shot+2021-08-02+at+10.02.49+AM.png DOL https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/12d80d67-2911-4b17-9b61-7d8f5825d6bf/Screen+Shot+2021-08-02+at+10.03.25+AM.png DOL https://www.nityadholakia.com/mytinerary daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1631005850701-SWB84IL8G6WZAC069N1V/Mytinerary+Straight+Mock.png MYtinerary MYtinerary is a conceptual travel application, designed to make the process of planning a personalized itinerary stress free! https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627600881481-O70R15F1R3BLD6SSNH5Z/Screen+Shot+2021-07-29+at+2.11.53+PM.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627585603962-BUDJCTBRDLFXSSGEOXFK/Mytinerary+Proto.png MYtinerary - Building a Proto Persona This was my first step to get an understanding of who a typical user MYtinerary could be I grew up traveling the world and have seen my dad put in countless hours researching and building the perfect itinerary for us, so I kept him in mind as I created a proto persona Meet Tanner, a fun-loving dad that loves to travel with his family https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627600765529-1AY01M8DTDAOJDRZ7E1U/5+Users+-+Mytinerary.png MYtinerary - 5 user interviews Approximately 25-30 minutes Conducted & recorded through Zoom https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601100067-UVX3MDLP6V62D9FY7HIZ/Affinity+Diagram.jpg MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601173397-I20IP2NHPWN9ZFFWV3R4/Survey+Pies.png MYtinerary - Make it stand out Out of the 51 responses we received, 88.2% of users claimed that they like to roughly plan out their trip, while maintaining flexibility. Intigrating a “rough” planning feature into the app became increasingly important. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601071046-KIPZGP8R6SC9WAZ3ROGT/User+Interview+Insights.jpg MYtinerary - After analyzing the website and typical user path of the DOL, a user testing plan was created collaboratively, with two other designers (due to the sprint timeline, we were asked to combine forces for interviews and user tests). The objective of testing was to study the users thoughts while navigating the site. 6 users were asked to complete the following tasks: Find out what is the legal time period for maternity leave. Find out what is the minimum wage in CA Follow the DOL on Instagram https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601189356-M9KW50VKHEAY78EM1C80/Survey+Graphs.png MYtinerary - Make it stand out Through surveys, I also was able to quantitatively see the need for a better planning app in the market as approximately 64% of users rated gave traveling a rating of 7 or above in terms of how overwhelming it is. I was also able to gauge what type of activities users like filling their trip with. This data would later be used when determining the content of the app to best cater to the users interests and desires. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601270792-LNXOM0IPFUI07IB3OO86/User+Persona.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601541968-YWKI3TN53RWNYUEIAP6J/Value+Prop.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628635601385-H9R5MFWH6D9ZOD4V1WDA/Frame+102.png MYtinerary - Make it stand out Time to channel my inner child and bring out the markers! I spent some time storyboarding to really envision what I want the user to feel through using MYtinerary. What is the struggle, what is the solution, what does the experience look like. This is a storyboard of what I imagine Alia’s experience to look like once the MYtinerary app is introduced into her life! https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627601644234-2Q1PM8SZLS8G2A650WMZ/Journeymapping.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627932062379-77525YX4XFVWSA1UPD94/Ideation+Phase.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627602019457-8PDCVE2A4OCJV5QUXM0E/Screen+Shot+2021-07-29+at+3.53.20+PM.png MYtinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627609228641-4TIPUWEWMBWX8UH2AREW/bigger.gif MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627610059141-ENH2ZKMZRYD0RJYM3IMQ/Screen+Shot+2021-07-29+at+6.54.03+PM.png MYtinerary - Analyzing the Results After conducting 5 Guerrilla Tests using a lo-fi digital prototype, I summarized any feedback given from each user into post-its notes on a Miro board. By coordinating the user comments based on frequency, it was then simple to distinguish which features and functions to focus efforts on during the next mid and high fidelity prototyping phase. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627682109870-DZ40KZC9CWTCFICY9QCK/Screen+Shot+2021-07-30+at+2.54.35+PM.png MYtinerary - Simplifying the UI Color coded by category to provide more context to the user Purple - Activities Green - Food & Dining Blue - Shopping Adhered to UI principles to give the user more control and guidance Red - Delete/Pass Green - Save/Add activity https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366453116-2CME6O5EKQO6ANHXSDF8/another+discover+icon.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366479127-LK3GQFI1MCI8C5RDFXMW/define+icon.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366503579-0N74EG1A1M98ITNKNCSY/design+icon.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366528341-8ID0BPT565TOOZDKH4K4/another+deliver+icon.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627690532587-DA3CBGYJM9ICU70V08UD/img_DOL+copy.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627690549573-MDQF1D1HUWAEOER5MLB4/img_Hiking+copy.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/e23dd56f-2042-4374-96c6-9581551b89fd/first+4+1.png MYtinerary Start Here https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/a4149928-34ff-4a32-bf83-f100835a17e6/Screen+Shot+2021-07-29+at+9.30.28+PM.png MYtinerary Splash Screen Iterations - During testing, the users were immediately clicking "login", so I removed the CTA buttons so that the user knows to scroll through the coaching screens. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/2e437671-913b-4024-a0f4-e9880cc5ae3a/Frame+90.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/72e52a4d-896d-4664-b52e-b11049462bbb/first+4+2.png MYtinerary Coaching Screen https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/16984d68-9095-4504-ad40-0060fdedbcdc/Screen+Shot+2021-07-30+at+11.41.03+AM.png MYtinerary Log in Iterations - Determining the layout of this page took a few iterations. Users found the button placement a bit odd to look at. To provide a more graceful experience, I added recognizable colors and ensured all of the buttons are uniform and laid out together. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/bee8bb90-4181-4b03-bdeb-e8fde748c63c/Frame+91.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/daab758b-e634-4507-9c14-e109f607cb02/Frame+89.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/08deecfa-9d73-4d3d-bf0d-4a5db159efed/first+4+3.png MYtinerary Existing User Login https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/bccacb5f-55aa-4b5a-b9de-a70b8ce53d29/Screen+Shot+2021-07-29+at+9.31.00+PM.png MYtinerary Planning Screen Iterations - Testing proved that this page needed the most help. Users were experiencing information overload on iteration #2, so I reduced the amount of questions on this page. I also updated the buttons to a slider screen for a more mobile-friendly interaction. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/84e21d4a-9266-4a5b-ac84-c3f6f80bc6ad/Screen+Shot+2021-07-29+at+3.29.55+PM.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/24849f52-5d64-49b9-af89-7383a21426af/first+4+4.png MYtinerary Forgot Password https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/0f08ecc5-b1c0-4200-a31d-d33e3e26ab06/Screen+Shot+2021-07-29+at+9.31.10+PM.png MYtinerary This or That Iterations - Through TA and Instructor feedback, I found that users found the heavy borders and lack of dimension a bit underwhelming. So, I added a glow effect to the "selected" button state and altered the font so that it was easier to read. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/7a46411c-e6f4-44c1-9e44-7f3685f582dd/Frame+96.png MYtinerary Email to Reset Pwd https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/ba7f2cda-0803-4eaa-a81f-f68ff8a38828/Screen+Shot+2021-07-30+at+2.44.49+PM.png MYtinerary Swipe Screens Iterations - From sketches to final product, I found the button placement the most difficult to figure out. Learning from swipe screen beasts like Tinder and Grinder, I chose to keep the buttons simple and very intuitive. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/ad3f1215-fdef-4c61-96ef-bc4295832108/Frame+97.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/ff4de50f-1686-450b-a69c-beb163b891a3/untitled-project%402x+%281%29+14.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/73ec6717-ca88-4008-b6ec-3d1b0d247db3/Frame+98.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1d822973-3954-424c-abc3-a46bcf6b4b53/Frame+101.png MYtinerary https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/c32f1e85-0eb5-445f-99d3-676c26ed45c3/Frame+100.png MYtinerary https://www.nityadholakia.com/projects daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/0ea17cb6-046c-44f4-bb16-486d8a6c7b5f/Torrid+Mockup Projects https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/89d2ce99-f783-46e7-8020-3b29a64cc514/Oneviewer+Mock.jpg Projects https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/63369b00-e644-489a-9dcb-5101da94b7c1/Figma+Reorg.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/7ab2889c-98db-4c06-8e41-3c3939894d32/Site+Map+%26+Journey+Mapping.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/c7ebf9ea-56db-4b37-aae5-48c3def0b988/Case+Overview.png https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1628629081981-V3EI4O41XYBQHIH2ECNE/Screen+Shot+2021-08-10+at+1.56.31+PM.png Projects https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1626736909613-H3H0Q5L4G0GLLVTPBJ0F/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627688740120-VW3PJ6P4IASTLNOTUBKH/MYtinerary+Final+Mockup.png Projects https://www.nityadholakia.com/contact daily 0.75 2021-08-16 https://www.nityadholakia.com/torrid daily 0.75 2025-05-27 https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/98573d7a-3673-4fe7-95e8-793aa46221cf/2012ea41d15.jpg Torrid Torrid Holdings Inc. (CURV) is an American apparel and accessories retailer, particularly known for its plus-size clothing for women. The company was founded in 2001, initially as a subsidiary of Hot Topic, and later spun off to become Torrid, LLC. The company sells its products through its e-commerce platform and physical stores. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/df8c9a90-e3cc-4f91-a2d6-0b1f112a5635/8.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/2b04108f-8a07-4b46-96f8-e5ce0a4d3a02/18.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/76533ca9-e7b2-4d0d-9925-47ba48c5c225/image+52.png Torrid - User Interviews & Usability Studies Interview 7 Torrid customers from all different loyalty groups 30 min zoom customer sessions Task: Start from Homepage and checkout a pair of jeans you would think will fit you perfectly! Analyze patterns in user behavior on PLP and PDP https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/564e02bc-0743-4f09-bd71-2b1b5be28cce/21.png Torrid - User Interviews & Usability Studies Interview 7 Torrid customers from all different loyalty groups 30 min zoom customer sessions Task: Start from Homepage and checkout a pair of jeans you would think will fit you perfectly! Analyze patterns in user behavior on PLP and PDP Data Analysis Existing analytics and testing showed that the site already offered helpful features the user was requesting, however they were under-utilized due to poor UX/UI. Meet Kelsey! Our inspiration for this redesign! https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/0437c335-b7c1-4e25-b452-d87f26e56648/22.png Torrid - User Interviews & Usability Studies Interview 7 Torrid customers from all different loyalty groups 30 min zoom customer sessions Task: Start from Homepage and checkout a pair of jeans you would think will fit you perfectly! Analyze patterns in user behavior on PLP and PDP Data Analysis Existing analytics and testing showed that the site already offered helpful features the user was requesting, however they were under-utilized due to poor UX/UI. Meet Kelsey! Our inspiration for this redesign! https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/deff66d1-6d19-4a13-975a-2c8f4025b582/19.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/adb7cbfc-075f-4692-9843-52cb648bbde7/20.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/73d3171d-bdcd-40c2-9514-2ff8110d7b73/image+60.png Torrid - We ran internal usability tests early on to understand where some of the problem areas were. After designing each new concept we tested them side by side with the existing design to validate that our design was functional and intuitive. Below is the summary of functionality updates for the new PLP: Filters visible on the left side with sticky functionality as customer scrolls down the PLP. Exposed ‘Sort by’ and ‘Category’ filters. Single apply categories design with radio button and multiple apply categories designed with checkboxes. 3 product grid vs 4 product grid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/d0184a7b-d1d5-4b09-a32d-01fde4a0c910/23.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/52a87ab4-c955-4fc4-a67e-7582e6bd2922/24.png Torrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366453116-2CME6O5EKQO6ANHXSDF8/another+discover+icon.png Torrid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366479127-LK3GQFI1MCI8C5RDFXMW/define+icon.png Torrid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366503579-0N74EG1A1M98ITNKNCSY/design+icon.png Torrid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1625366528341-8ID0BPT565TOOZDKH4K4/another+deliver+icon.png Torrid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627936490082-3HS8A2ARXTUTM78CJIEO/img_DOL+copy.png Torrid https://images.squarespace-cdn.com/content/v1/60daa9b5ec1f103703bb33c7/1627936428956-CTI0DYE8EAFQONM06MN6/MYtinerary+Final+Mockup.png Torrid https://www.nityadholakia.com/under-construction daily 0.75 2025-05-26 https://www.nityadholakia.com/get-started daily 0.75 2021-06-29 https://www.nityadholakia.com/get-started/p/relationship-with-youothers-75wx5 monthly 0.5 2019-07-05 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.nityadholakia.com/get-started/p/relationship-with-others-k8ycm monthly 0.5 2019-07-05 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.nityadholakia.com/get-started/p/relationship-with-you-d6cd5 monthly 0.5 2019-07-05 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You